August 2022
Sponsorship Prospectus
Welcome to
The mental health and wellbeing of our world is at a crisis point.
People are burnt out. Exhausted.
Now more than ever, we need to rally everyone who cares about mental health and wellbeing. We’re the only community committed to creating connections between employers, payers, providers — and everyone in between — who are focused on mental health.
May 16 – 17
It’s a space for the leading mental health and wellbeing innovators, thought leaders and disruptors to come together.
Instead of the corporate barriers to mental health: “Don’t talk, don’t trust, don’t feel”, Mentera will be a place where we all get to
Tell, Trust, and Tune In.
Join is in Salt Lake City for the inaugural Mentera event!
Mentera Sponsor Prospectus
2
th
sponsorship opportunity.
3
We’ve infused mental
wellness into every
touchpoint and
What
to expect
Opportunity
At Mentera you’ll connect with an audience passionate about mental health. From the C-Suite to frontline influencers, all voices are vital to impact the whole for the greater good. These leaders face the daily challenge of helping their organization serve crucial employee needs. Imagine your audience in one place, an opportunity to build relationships and to learn too.
Innovation
Exhibitors and sponsor partners include companies from across the spectrum of workplace mental health and wellbeing: from digital to in-person and all things in-between. Position your brand as a leader in the new and exciting arena of mental health innovation. Mentera is an incubator full of innovators, leading practitioners, and high-level enterprise consumers; allowing each of us a chance to envision a new era of mental health.
Connection
A series of uniquely curated experiences will provide opportunities for all participants to engage – with one another and with your brand. Mentera will allow each attendee, exhibitor, speaker, and sponsor to show up as human beings first and experience what is possible in a new era of mental health.
Authenticity
We encourage all participants to wear casual, comfortable clothing. In the interest of our collective mental health, let’s wear what moves us positively forward. This is a chance to connect as humans as we explore and experience a new era of mental health.
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The time is
now:
the community
Employers are ready to solution. Corporations are proactively designing programs to support their employees in this space.
Technology is enabling growth. Covid caused a growth in all of telehealth including mental health. The growth is expected to continue post the pandemic as laws and behaviors have changed.
Blue-chip business wants guidance. C-Suite leaders across industries are actively seeking digestible, low-pressure education to understand the various solutions available to them.
Modern companies want to build partnerships. Leading players and “best places to work” want to help traditional corporations recognize and engage in the opportunities and benefits available with the best mental health solutions.
CHROs
Managers & People Leaders
Employee Mental Health Influencers
CEOs
Solution Providers & Innovators
Health Care & Medical Professionals
Emerald is a leader in building dynamic, market-driven business-to-business platforms that integrate live events with a broad array of industry insights, digital tools, and data-focused solutions to create uniquely rich experiences. With over 140 events each year, our teams are creators and connectors who are thoroughly immersed in the industries we serve and committed to supporting the communities in which we operate. Mentera is one of the first launches of Emerald Xcelerator dedicated to launching B2B and B2C brands in emerging, growing, and transitioning industries.
Enhanced by strategic acquisitions, we continue to build on a diverse portfolio that positions our customers for exponential growth.
150+
Live Events + Media Opportunities
1.9MM
Active Customers
35+
Years our top brands Have been in operation
15MM
Website visitors
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The Mentera Experience
Day 0 (Monday May 15th)
5:00pm – 7:00pm
Early registration Arrival Experiences* Swag Store open
6:00pm – 7:00pm
Meet Mentera: Opening Reception*
* Sponsorship Opportunity
Day 1 (Tuesday May 16th)
7:00am – 8:00am
7:00am – 5:00am
Mentera Morning Moment*
Registration Arrival Experiences* Swag Store open
7:30am – 8:30am
Good morning Mentera breakfast*
8:30am – 9:45am
Community Gathering: main session
9:45am – 10:00am
Break
10:00am – 10:30am
Build Trust: Mentera Track Topics Track Sponsorships
10:30am – 11:30am
Tune In: experiential opportunities*
11:30am – 12:00pm
Build Trust: Mentera Track Topics Track Sponsorships*
12:00pm – 1:00pm
Table Topics Lunch*
12:00pm – 5:00pm
Explore the Wellness Pavilion + Startup Lounge
5:00pm – 5:30pm
5:30pm – 7:00pm
Growth Reception* Includes experience opportunities: Grow Together, Tree of Thought, and Free Hugs*
Day 2 (Wednesday May 17th)
7:00am – 12:00pm
8:30am – 12:30pm
12:30pm – 1:30pm
1:30pm – 2:15pm
2:30pm – 3:00pm
3:00pm – 4:00pm
4:00pm – 4:30pm
4:30pm – 4:45pm
4:45pm – 5:30pm
5:30pm – 6:30pm
Registration Swag Store*
Fuel for the Fire Breakfast*
Mentera Lunch*
Community Circle: main session*
Deepen Trust: Mentera Track Topics Track Sponsorships*
Community Closure: Main Session
Be Well as you Go: Closing Reception*/Firepit farewell*
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Level 2: Tell
Level 3: Trust
Level 4: Tune In
Turnkey Booths
Rooftop Terrace
Road to Mentera
Arrival Experience
Immersive Experience
Level 3
Level 4
Level 2
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Welcome Reception
As attendees arrive, the welcome experience extends to the Rooftop Terrace. The Meet Mentera Welcome Reception is a casual, friendly way to say hello and get to know the other participants.
Sponsor the Welcome Reception or provide a Mental Health Moment during the Welcome Reception.
Level 2 | Tell
From the main stage to the experiential activations, Level 2 is where attendees and partners begin their journey and speak their truth.
Level 2: Tell Opportunities
Main Stage Moment 1-minute Video
Trust Wall
Be Yourself Headshots
Note to Self pods
The Patient Journey
It’s important to learn more about what happens for our employees after the crisis. This premier opportunity is for an industry partner to tell the story of how they provide services and guidance for employees throughout the continuum of care. Work with Mentera to determine the key beats of your story and how to show them visually. Ideally, we can use your existing library of digital content. If not, we can create a scope of work to help develop Mentera specific content.
Recovery Phase 1 ACUTE
Recovery Phase 2 CHRONIC
Recovery Phase 2 WELLBEING
Directional
Branded “After the Crisis” Entrance Wall
Tell the story through window clings and column wraps
Self-guided kiosks + guided talks
Level 3 | Trust
This is where the conversation deepens as attendees dive into breakout sessions and casual meetups at The Well. A place to learn, connect and deepen your experience with mental health in the workplace.
The Well
While the track rooms are intended for more formal meetings and presentations, The Well provides a casual way to connect over a healthy beverage. The included lounge space features conversational nooks with an incredible view towards the mountains.
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Level 4 | Tune In
A series of meaningful activations surrounding the Wellness Pavilion make Level 4 the place for each person to tune in: to themselves, to their employee's needs, and to personal and business success.
Level 4 | Tune In Opportunities
Charging Lockers
Workspace Demos
Broadcast Lounge
Startup Village
This exciting area outside of the Wellness Pavilion features smaller kiosks for, you guessed it, startup vendors. The adjacent theater allows for quick TED style presentations or “Mental Health Moments” as we like to call them. Inclusion in the Startup Village is by invite only to ensure companies are at the right stage of development. Startup Criteria: •Company is less than 5 years old •Pre-Seed or Seed stage of an investment •Less than 5 million raised
Guided Immersions
This beautiful space, with expansive views of downtown and the mountains beyond, is intended for immersive experiences that allow attendees, as well as sponsors and exhibitors, to engage in guided practices. Experiences could include a sound bath, yoga breaks, or a meditation session. Sponsor a single session with Mentera approved content or sponsor the entire space.
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Wellness Pavilion
Developed to guide attendees through the show floor in an organized and intuitive fashion, the exhibit hall will be zoned for exhibitors to be grouped in accordance to their care stack service offering. This zoned approach will allow attendees easily identify their path and prioritized their needs as they navigate the space to complete their journey.
* Pending Fire Marshall Approval
Build Your Care Stack
Conversation Garden
8 x 10
Engage Turnkey Package
Includes: • Backwall and counter front graphic • Stool • Counter • Monitor with AV • ID sign • Wastebasket • Electric • Installation included
* You are welcome to bring in your own materials for your booth. Please be aware there is a weight based charge for material handling
8 x 20
Evolve Turnkey Package
Includes: • Backwall and counter front graphic • Stool • Counter • 6’ draped table with chairs • Monitor with AV • ID sign • Wastebasket • Electric • Installation included
Upon entering the show floor, attendees will be welcomed into the space by the Care Stack Workshop. Utilizing a tablet and planning software system, representatives at the booth will engage attendees and to deliver information about care stack offerings and help them build their care stack while planning their path through the show floor experience. The attached Conversation Garden provides the perfect setting for information to be shared and journeys to be developed.
Just beyond the Care Stack Workshop, the Conversation Garden offers a place to regroup, recharge, and connect with others. Here, attendees can converse with their Care Stack leaders or have a healthy conversation with fellow attendees. A co-branded barista bar offers fresh tea and coffee. Meter boards anchoring the corners provide a prominent place to feature a sponsor logo and message.
8 x 30
Elevate Turnkey Package
Includes: • Backwall and counter front graphic • Stool • Counter • (2) 6’ draped table with chairs • Monitor with AV • ID sign • Wastebasket • Electric • Installation included
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Emerging into the open air, the rooftop is a place for early morning somatic sessions, evening celebrations, as well as further hands-on activities. All intended to help the Mentera community grow and thrive.
Rooftop Terrace Opportunities
Tree of Thought
Somatic Sessions
Growth Garden
Free Hug Wall
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The Road to Mentera
Available Now
365 Founding Partner 2022/2023 365 Supporting Partner (2) 2022/2023
City Arrival
Airport Digital Opportunities Taxi Headers City Banners
Hotel Arrival
Hotel Arrival Coffee Sleeves Welcome Lounge Digital Graphics Elevator Decals
Day 1 & 2
Meet Mentera Opening Reception Good Morning Mentera Breakfast Table Topics Lunch Growth Reception Fuel for the Fire Breakfast Mentera Lunch Be Well as You Go Reception
365 Founding Sponsorship
*2023 Premiere experience preference & package pricing
Be the
voice
of Mentera
Acting as a Founding Sponsor means having a voice that can help to drive and influence the topics brought forward as future events & experiences are being planned. In addition, it gives those participating inside access to potential partners we're speaking with every day, offering a pulse on the market and a more intimate understanding of the challenges being experienced by employer groups and innovators as they aim to improve mental health & wellbeing in the marketplace.
October Care Stack Summit
Speaking spot on a panel during Virtual Event Logo on event content hub Attendance to meet-up event Speaking opportunity at the in person regional meet up Sponsor branded video content on the event content hub before 10/11
365 Digital Package
(1) Newsletter sponsored content call out per month Sponsored banner under Mentera newsletter header Logo placed on Mentera's homepage (2) Branded content blog posts Sponsored Branded content for Mentera to share on social channels (1 post per month) Press release announcing the partnership between Mentera and Sponsor published within 2022
Continued items from 365 Digital Package Work with Mentera on editorial content to be published Mentera will host a Webinar with Founding Sponsor as the Presenting Sponsor. Logo on Key Signage across the Event Premium inclusion in Mentera's Mobile App 6 tickets to the Event First choice on Booth Package & much more
2023 Digital & Event
Inclusion in Mentera's Advisory Council Promotion opportunities through other Emerald brands
VIP Package
Speaking spot on a panel during Virtual Event Logo on event content hub Attendance to meet-up event Speaking opportunity at the in person regional meet up
(2) Newsletter sponsored content call outs in 2022 Logo placed on Mentera's homepage (2) Branded content blog posts Press release announcing the partnership between Mentera and Sponsor published within 2022
365 Supporting Community Sponsorship
Shape what it means to be a part of the community by sharing your voice and support for what it takes to improve mental health in the workplace. That takes part in a number of ways, through influencing and driving conversation as a part digital and in-person experiences.
of the Community
supporter
Continued items from 365 Digital Package Work with Mentera on editorial content to be published Logo on Key Signage across the Event Premium inclusion in Mentera's Mobile App 6 tickets to the Event First choice on Booth Package & much more
Inclusion in Mentera's Advisory Council
Banners
Taxi Headers
Key Cards
Coffee Sleeves
Airport Signage
Digital Opportunities
Elevator Decals
Citywide
Hotel
Welcome Experiences
Welcome Lounge
Swag Bag
In-app Mindful Moment
Wellness Challenge
Good Morning, Mentera Breakfast
Opportunities at a Glance
Welcome Experience
Main Stage Moment
Workspace Demo
Startup Theater
Connect + Grow
Be Well as You Go
Swag Store
Note to Self Pods
In-app Moments
Mentera Breakfast
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Thank you!
Contact Us
Wilfred Krenn
VP of Strategy & Business Development wendy.wiesman@joinmentera.com
VP of Brand wilfred.krenn@joinmentera.com
Wendy Wiesman
Sales Executive, Mentera katie.lind@joinmentera.com 203-240-6421
Katie Lind
Sales Executive jay.tarrant@joinmentera.com
Jay Tarrant
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